Time For A Website Refresh? Is Your Website Lacking The Sparkle It Once Had?
Get a Website Refresh
In the online world, your website may very well be the one thing that sets you apart from the competition. It is literally the face of your company and acts as the initial “touch point” for potential customers who have never met you or been to your store before. First impressions are everything, and you must be conscious of what impressions your website is portraying about your company.
While many companies have a website and an online presence, many times their websites are outdated and aren’t effective in communicating with their prospects. If your website is outdated, it’s safe to assume that you are losing customers, based on their initial impression. If your website looks old and outdated, then your customers will automatically infer that your service or product will also be outdated or ineffective.
A redesign sounds like a heavy undertaking, and it is. But your business will benefit from improved rankings through quality and performance signals, leaps in growth through increased traffic and conversions, and even brand awareness thanks to improvements to your brand storytelling.
If you get the sense that massive website redesign projects could be avoidable, you’re right! Treat your website like a living member of your team, and the main reason for a redesign — a stagnant site that’s fallen behind on branding and tech — will be no more.
Reasons For A Redesign
- Stagnant website: One of the most common reasons High Powered Graphics is approached for website redesigns is that a site has been stagnant for several years. If your website looks dated, has a frustrating user experience, is slow to load, or otherwise doesn’t feel like a current site, it’s time for a redesign.
- Outdated technology: Your website might reflect your current business model and branding, but if the tech is behind the times, you’re in trouble. Google’s mobile-first prioritization means that websites without a fully responsive mobile experience can be penalized. Even changes in UX design, such as mobile navigation advances, can have a huge impact on your site’s performance — and how happy it makes your audience.
- Digital strategy makeover: Your digital strategy — or incorporating one where there previously was none — is heavily dependent on your site and your content, and big changes can require a redesign. Content marketing, social media, advertising, and SEO strategies are among the moving pieces affected by and affecting your site; major changes can require a new approach to content strategy and design.
Let the web design experts at High Powered Graphics in South Florida have your business make an easy and enjoyable transition into the worldwide online community. Call us today and make your next appointment with us.
HIGH POWERED GRAPHICS
4200 Hillcrest Dr. Hollywood, FL 33021
(By appointment only)